Cookie Policy

This Cookie Policy was last updated on 17th June 2026 and applies to citizens and legal permanent residents of the United Kingdom.

Our website, https://helpmequit.wales (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the page below we inform you about the use of cookies on our website.

What are cookies?

Cookies are small files that websites put on your computer hard disk drive when you visit. Cookies pass information back to websites each time you visit. They are used to uniquely identify web browsers, track user trends and store information about user preferences. You can restrict/disable cookies on your browser; please note that some website features may not function properly without cookies.

What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

Cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website. We may place these cookies without your consent.

Statistics cookies

We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.

Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

Essential Cookies

These essential, or ‘strictly necessary’, cookies enable basic functions like page navigation and access to secure areas of the website.

Our website and services cannot function properly without these cookies, so we do not provide a way to manage them. They can only be blocked or deleted by changing your browser preferences, as described in the Managing Cookies section in this statement.

wp-wpml_current_language WordPress (WPML) Stores the current language selection End of session
wp-wpml_current_admin_language_* WordPress (WPML) Stores the current WordPress Admin Control Panel language selection 1 day
wordpress-test-cookie WordPress Determines if cookies are working End of session
wordpress-sec-* WordPress Security key for the current authenticated user session End of session
wordpress_logged_in_* WordPress Authenticated user details End of session
wfwaf-authcookie-* Wordfence Authenticated user details 1 day
cf_clearance Cloudflare Confirms that the current session has cleared Cloudflare security and anti-bot checks 1 year

 

Analytics

We only set Google Analytics cookies if you accept analytics cookies via our cookie banner. You can change you preferences at any time – opt out of Google Analytics cookiesView Google’s privacy policy for more information.

You can opt out of Mouseflow cookiesView Mouseflow’s privacy policy for more information.

Cookie Purpose Expiration
_ga Used to distinguish users. 2 years
_ga_ Used to distinguish users in Google Analytics 4. If Google Analytics 4 is deployed via Google Tag Manager, this cookie will be named _ga_<property-id>. 2 months
mf_ Mouseflow records user interactions such as clicks, scrolling and navigation to help us improve the website. End of Session
mf_user Mouseflow records user interactions such as clicks, scrolling and navigation to help us improve the website. 16 months
FPID Mouseflow records user interactions such as clicks, scrolling and navigation to help us improve the website. 8 months

Third-Party Cookies

We embed some content on our website from external providers. These providers may set cookies, known as ‘third party’ cookies.

We do not control these cookies and cannot prevent these sites or domains from collecting information on your use of this content. Check the relevant third-party website for more information about them and how to opt out

Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Accept Cookies”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

To change your cookie settings:

Internet Explorer: Please follow this link (external website) for instruction on how to disable cookies.

Firefox: Please follow this link (external website) or instruction on how to disable cookies.

Chrome: Please follow this link (external website) for instruction on how to disable cookies.

Marketing and Advertising Cookies

We may use Google Ads, YouTube and Meta to show adverts that promote our services, events and content. These adverts are shown on external websites, which are not owned or operated by us.

Google Ads, YouTube and Meta use cookies to:

  • help measure how many times people click on adverts and interact with our website
  • perform functions like preventing the same advert from continuously reappearing
  • help show you relevant adverts, based on your interests and past visits to our website.

Marketing and advertising cookies can be managed on this website, as described in the managing cookies section in this statement. You can also control advert personalisation on other websites using Your Online Choices.

Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Information Commissioner’s Office (ICO)).

Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

No 2. Capital Quarter
Tyndall Street
Cardiff
CF10 4BZ
Wales
United Kingdom
Website: https://helpmequit.wales/

This Cookie Policy was synchronised with cookiedatabase.org on 1 May 2024.

Take the first step Call us, or we'll call you

Trust us to help you quit smoking. Call us on 0800 085 2219 or enter your details and we will call you.

Rydym yn croesawu galwadau a gohebiaeth yn Gymraeg. Byddwn yn ymateb yn Gymraeg heb oedi.

We welcome calls and correspondence in Welsh. We will respond in Welsh without delay.

If you are deaf, deafened or hard of hearing please send an email to [email protected] with your details and needs and we will get back to you with a range of options in your local area.